With a passion for people, culture and society I provide high-value social media marketing, branding and content strategy that make companies and teams shine in the digital landscape. I have worked with brands and agencies like WWF, Prime, Warner Music Sweden, Futerra and House of Radon. I've taught at Hyper Island, talked at conferences such as Webbdagarna and Where's the music. In March 2019 I joined Berghs School of Communication as a program director to lead the new growth marketing program. I'm Swedish/American, currently based in Stockholm but lived and worked in New York for 5 years.
I’m interested in consumer behavior in the digital world, technology’s impact on people and collaboration for sustainable development. When not helping brands reach their highest potential I'm discovering new music, dancing,singing, and exploring new directions in culture and society.
One of my greatest endeavours was managing The Swede Beat, a digital platform based in New York and Stockholm between 2009 - 2012. With events, online magazine, brand partnerships and club nights The Swede Beat’s ambition was to spread Swedish creativity to the world. The Swede Beat collaborated with companies such as MONKI, Svenska Institutet, and artists like Taken By Trees and Miike Snow. The Swede Beat has been celebrated on and by major domestic and global outlets such as CNN,Metro, The Lonely Planet, Dagens Nyheter,Sveriges Radio and Dagens Industri.