With a passion for people, culture and society I provide high-value social media marketing, branding and strategy that make companies and teams shine in the digital landscape. I have worked with brands and agencies like WWF, Prime, Warner Music Sweden, Futerra and House of Radon. I've taught at Hyper Island, participated in Webbdagarna social media panel and taught digital marketing to record labels with Indie Business Toolbox. I'm Swedish/American, currently based in Stockholm but lived and worked in New York for 5 years.
In June 2015 I graduated from Berghs School of Communication where I earned valuable knowledge and skills in strategic communication, innovation, trends and consumer behaviour.
2009 - 2012 I managed The Swede Beat, a digital platform based in New York and Stockholm. With events, online magazine, brand partnerships and club nights The Swede Beat’s ambition was to spread Swedish creativity to the world. The Swede Beat collaborated with companies such as MONKI, Svenska Institutet, and artists like Taken By Trees and Miike Snow. The Swede Beat has been celebrated on and by major domestic and global outlets such as CNN,Metro, The Lonely Planet, Dagens Nyheter,Sveriges Radio and Dagens Industri.
I’m interested in consumer behavior in the digital world, technology’s impact on people and collaboration for sustainable development. When not helping brands reach their highest potential I'm discovering new music, dancing, biking, and exploring new directions in culture and society.