LYDIA KELLAM
Digital Communication & Social Media Professional in Stockholm, Sweden.

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Developed idea and concept, planned digital strategy and blogger/editor for new blog project Livebloggen.nu (at Blixten & Co)

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Interview published in Swedish music magazine Gaffa March 2014 about my job as digital and social media manager at Blixten & Co. Read article here

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Video concept and interview for Blixten & Co and Veronica Maggio

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Idea development and strategy for Blixten & Co and Oskar Linnros live blog 

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Digital Promotion and Social Media Marketing for cultural initiative Os Kuduristas
September 2012
Os Kuduristas, a global program designed to introduce the Angolan music genre and dance style Kuduro internationally is taking place in Stockholm 14 - 16 September offering dance battles, interactive events and programs to the Swedish audience. 
http://oskuduristas.com/
http://twitter.com/oskuduristas
https://www.facebook.com/OsKuduristas

Digital Promotion and Social Media Marketing for cultural initiative Os Kuduristas

September 2012

Os Kuduristas, a global program designed to introduce the Angolan music genre and dance style Kuduro internationally is taking place in Stockholm 14 - 16 September offering dance battles, interactive events and programs to the Swedish audience. 

http://oskuduristas.com/

http://twitter.com/oskuduristas

https://www.facebook.com/OsKuduristas

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Digital PR and music promotion via Montreal based company Edvinsson Publicity 
2011-2012
Operating from Montréal, QC, EDVINSSON PUBLICITY offers services in pr and marketing of music, specializing in bringing Scandinavian artists to US and CA. Clients included Burning Hearts, Adrian Recordings (Edda Magnason, MF/MB/, This Is Head), Pallers and more. 
Selected press coverage:
Burning Hearts review in Vice Magazine
Edda Magnason feature in Friends With Both Arms
Edda Magnason feature in EarMilk

Digital PR and music promotion via Montreal based company Edvinsson Publicity 

2011-2012

Operating from Montréal, QC, EDVINSSON PUBLICITY offers services in pr and marketing of music, specializing in bringing Scandinavian artists to US and CA. Clients included Burning Hearts, Adrian Recordings (Edda Magnason, MF/MB/, This Is Head), Pallers and more. 

Selected press coverage:

Burning Hearts review in Vice Magazine

Edda Magnason feature in Friends With Both Arms

Edda Magnason feature in EarMilk

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Digital PR for Jenny Mörtsell’s photo book YORK. 
The new work from Brooklyn-based Sweden born illustrator Jenny Mörtsell takes the shape of a photographic tale chronicling the ups, downs and in–betweens of life. Here’s a video trailer showcasing the content of YORK: http://vimeo.com/41870646.
"Captured by 6 analogue cameras, Jenny Mörtsell draws you into the deepest and darkest places of these New Yorker’s lives – offering a glimpse into the good, the bad and the in-between." – Evie Bear, Editor & Curator of GrandLife NYC
"The fore-edge of the book even includes an awesome bonus image that will officially make this the most enticing book on your coffee table." – Jazzi McGilber, Web Editor at Nylon Magazine
Selected press and blog coverage:
NYLON MAG book club review
MONKI TV Interview
Feature in Lost at E Minor
Feature in The Ground Magazine
Feature in LINE AJOURNAL
Interview in Kanon Vodka blog
Feature in Hemma Magazine
Feature in GrandLife NYC blog
Blog blurb by Nordic By Nature
Blog blurb by 80/20 store blog

Digital PR for Jenny Mörtsell’s photo book YORK

The new work from Brooklyn-based Sweden born illustrator Jenny Mörtsell takes the shape of a photographic tale chronicling the ups, downs and in–betweens of life. Here’s a video trailer showcasing the content of YORK: http://vimeo.com/41870646.

"Captured by 6 analogue cameras, Jenny Mörtsell draws you into the deepest and darkest places of these New Yorker’s lives – offering a glimpse into the good, the bad and the in-between." – Evie Bear, Editor & Curator of GrandLife NYC

"The fore-edge of the book even includes an awesome bonus image that will officially make this the most enticing book on your coffee table." – Jazzi McGilber, Web Editor at Nylon Magazine

Selected press and blog coverage:

NYLON MAG book club review

MONKI TV Interview

Feature in Lost at E Minor

Feature in The Ground Magazine

Feature in LINE AJOURNAL

Interview in Kanon Vodka blog

Feature in Hemma Magazine

Feature in GrandLife NYC blog

Blog blurb by Nordic By Nature

Blog blurb by 80/20 store blog

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Digital PR & Social media strategy for indie shoe label NINA Z 
2011-2012
NINA Z re-introduces the iconic 70s and 80s Swedish clog to the metropolitan market. Each pair individually made in Sweden in natural materials by fifth generation shoemakers they are re-issued classics stapled together with a clean and newly intended rawness. 
Twitter profile
Facebook page
Tumblr
“Though made in Sweden, Nina Z clogs are the product of a local independent designer who sells her handcrafted shoes at hipster-favorite, the Brooklyn Flea Market in Williamsburg and Fort Greene each weekend. This fact alone kicks the shoes’ coolness factor up a few notches. Beat that, Swedish Hasbeens.” - Emma Grady, Treehugger
"Not only stylish, but extremely comfortable, these clogs have been my summer staple. Made of light wooden platforms and soft leather, Nina Z’s clogs are a great solution for comfortable and stylish summer wear, easy to match with any look" - Vanessa Carvallo, Nordic Spotlight
Selected press coverage:
Product feature in Brooklyn Magazine
Street style feature on Refinery29
Feature and giveaway in StyleCaster
Article in The L Magazine
Article in Treehugger
Streetstyle feature on Racked
Feature in Hong Kong based site Popbee
Interview in Nordic Spotlight
Streestyle feature in Blind Stab
Brand feature on Brooklyn blog Greenhouse of Fashion
Product feature on Canadian site The Vault files

Digital PR & Social media strategy for indie shoe label NINA Z 

2011-2012

NINA Z re-introduces the iconic 70s and 80s Swedish clog to the metropolitan market. Each pair individually made in Sweden in natural materials by fifth generation shoemakers they are re-issued classics stapled together with a clean and newly intended rawness. 

Twitter profile

Facebook page

Tumblr

Though made in Sweden, Nina Z clogs are the product of a local independent designer who sells her handcrafted shoes at hipster-favorite, the Brooklyn Flea Market in Williamsburg and Fort Greene each weekend. This fact alone kicks the shoes’ coolness factor up a few notches. Beat that, Swedish Hasbeens.” - Emma Grady, Treehugger

"Not only stylish, but extremely comfortable, these clogs have been my summer staple. Made of light wooden platforms and soft leather, Nina Z’s clogs are a great solution for comfortable and stylish summer wear, easy to match with any look" - Vanessa Carvallo, Nordic Spotlight

Selected press coverage:

Product feature in Brooklyn Magazine

Street style feature on Refinery29

Feature and giveaway in StyleCaster

Article in The L Magazine

Article in Treehugger

Streetstyle feature on Racked

Feature in Hong Kong based site Popbee

Interview in Nordic Spotlight

Streestyle feature in Blind Stab

Brand feature on Brooklyn blog Greenhouse of Fashion

Product feature on Canadian site The Vault files

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Digital & Social media strategy and blogging for The Swede Beat
2009 - 2013
Strategy, social media branding and execution for The Swede Beat Twitter, Facebook, Tumblr, Instagram and Soundcloud accounts. 
The Swede Beat founded 2009 in Brooklyn, NY is a creative venture dedicated to Swedish contemporary pop culture. With an online magazine, club nights, projects and more The Swede Beat will connect you to the new exciting faces of Sweden, showcasing the latest in Swedish indie music, fashion, art and culture. Founded and managed by myself.
Plan, produced and coordinated all content with a team of writers.
Twitter
Facebook
Soundcloud
Tumblr 

Digital & Social media strategy and blogging for The Swede Beat

2009 - 2013

Strategy, social media branding and execution for The Swede Beat Twitter, Facebook, Tumblr, Instagram and Soundcloud accounts. 

The Swede Beat founded 2009 in Brooklyn, NY is a creative venture dedicated to Swedish contemporary pop culture. With an online magazine, club nights, projects and more The Swede Beat will connect you to the new exciting faces of Sweden, showcasing the latest in Swedish indie music, fashion, art and culture. Founded and managed by myself.

Plan, produced and coordinated all content with a team of writers.

Twitter

Facebook

Soundcloud

Tumblr 

link
Digital PR for ELSA AND ME The Midnight Blue Edition and launch event
ELSA AND ME provides comfortable, versatile and classic dresses for the urban woman, produced to the extent possible with sustainable materials and designed not to be dependent on short term trends. The signature ELSA dress is comfortable for work and elegant for that after work drink. It is designed for easy dress-up and gives flavor to a woman’s shape.
Selected press coverage
Feature in Ecoteurre
Feature in Greenhouse of Fashion
Style and The Startup
RES: InsideOut NYC
AddVintage Clothing

Digital PR for ELSA AND ME The Midnight Blue Edition and launch event

ELSA AND ME provides comfortable, versatile and classic dresses for the urban woman, produced to the extent possible with sustainable materials and designed not to be dependent on short term trends. The signature ELSA dress is comfortable for work and elegant for that after work drink. It is designed for easy dress-up and gives flavor to a woman’s shape.

Selected press coverage

Feature in Ecoteurre

Feature in Greenhouse of Fashion

Style and The Startup

RES: InsideOut NYC

AddVintage Clothing