Idea, concept and strategy development for Livebloggen.nu, a new digital channel of Blixten & Co with the main purpose of increase brand value, communicate with younger consumer groups and interact with people who share our passion for live entertainment.
Interview published in Swedish music magazine Gaffa March 2014 about my job as digital and social media manager at Blixten & Co. Read article here
Digital Promotion and Social Media Marketing for cultural initiative Os Kuduristas
Os Kuduristas, a global program designed to introduce the Angolan music genre and dance style Kuduro internationally is taking place in Stockholm 14 - 16 September offering dance battles, interactive events and programs to the Swedish audience.
Digital PR and music promotion via Montreal based company Edvinsson Publicity
Operating from Montréal, QC, EDVINSSON PUBLICITY offers services in pr and marketing of music, specializing in bringing Scandinavian artists to US and CA. Clients included Burning Hearts, Adrian Recordings (Edda Magnason, MF/MB/, This Is Head), Pallers and more.
Selected press coverage:
Digital PR for Jenny Mörtsell’s photo book YORK.
The new work from Brooklyn-based Sweden born illustrator Jenny Mörtsell takes the shape of a photographic tale chronicling the ups, downs and in–betweens of life. Here’s a video trailer showcasing the content of YORK: http://vimeo.com/41870646.
"Captured by 6 analogue cameras, Jenny Mörtsell draws you into the deepest and darkest places of these New Yorker’s lives – offering a glimpse into the good, the bad and the in-between." – Evie Bear, Editor & Curator of GrandLife NYC
"The fore-edge of the book even includes an awesome bonus image that will officially make this the most enticing book on your coffee table." – Jazzi McGilber, Web Editor at Nylon Magazine
Selected press and blog coverage:
Digital PR & Social media strategy for indie shoe label NINA Z
NINA Z re-introduces the iconic 70s and 80s Swedish clog to the metropolitan market. Each pair individually made in Sweden in natural materials by fifth generation shoemakers they are re-issued classics stapled together with a clean and newly intended rawness.
“Though made in Sweden, Nina Z clogs are the product of a local independent designer who sells her handcrafted shoes at hipster-favorite, the Brooklyn Flea Market in Williamsburg and Fort Greene each weekend. This fact alone kicks the shoes’ coolness factor up a few notches. Beat that, Swedish Hasbeens.” - Emma Grady, Treehugger
"Not only stylish, but extremely comfortable, these clogs have been my summer staple. Made of light wooden platforms and soft leather, Nina Z’s clogs are a great solution for comfortable and stylish summer wear, easy to match with any look" - Vanessa Carvallo, Nordic Spotlight
Selected press coverage:
Digital & Social media strategy and blogging for The Swede Beat
2009 - 2013
Strategy, social media branding and execution for The Swede Beat Twitter, Facebook, Tumblr, Instagram and Soundcloud accounts.
The Swede Beat founded 2009 in Brooklyn, NY is a creative venture dedicated to Swedish contemporary pop culture. With an online magazine, club nights, projects and more The Swede Beat will connect you to the new exciting faces of Sweden, showcasing the latest in Swedish indie music, fashion, art and culture. Founded and managed by myself.
Plan, produced and coordinated all content with a team of writers.
Digital PR for ELSA AND ME The Midnight Blue Edition and launch event
ELSA AND ME provides comfortable, versatile and classic dresses for the urban woman, produced to the extent possible with sustainable materials and designed not to be dependent on short term trends. The signature ELSA dress is comfortable for work and elegant for that after work drink. It is designed for easy dress-up and gives flavor to a woman’s shape.
Selected press coverage